The default categorization of the homepage templates is by form type. Each grouping displays four of the top forms in that form type with a link to see more if a user chooses. This organization and structure gives users greater context and understanding of what they're looking at when browsing the page.

Focused on two methods of filtering, by Industry or by Form Type. The argument that a user wouldn't likely select more than one industry was compelling. Still, we didn't have enough evidence to support that the restructuring of these filter options in a tiered way would be more successful.

Lastly, we ditched showing all of the other filter options upfront because of their infrequently use and irrelevance at this level. Additional filters progressively disclosed, depending on how deep they continue to browse the app store (ie, the sub-industry filter doesn't appear until you have an industry selected).

Eliminated the modals. The modal in the old format took users out view on what they were attempting to change. We replaced that with a drawer function that pops down when selecting a filter option, electing to keep the app templates visible that a user was curating.

New interaction patterns. The new CTA's can simultaneously initiate filter choices and display what’s affecting the displayed results.

Adjusted the search bar to be the first thing that users can interact with when landing on the page. Analytics showed that 91% of the interactions on the App store were on the search bar, so we wanted to give that priority in real estate.

Below that, we introduced new content blocks to provide context on what courses of action users could take on the page and to clarify what users were looking at, at a glance. Form categories also surfaced a "Learn More" link to add some frame of reference around the categorization.

The mobile web iteration was a slight adjustment because screen real-estate became a priority. Stakeholders were adamant about the results being at least partially visible above the fold without decreasing the size of the header. Multiple variations on the sizing of the header, tiles, and filters were all considered.

Ultimately, they decided on the larger header approach that was consistent with the other pages on mobile while laying the ground-work for a new brand (which is still in development).

We nested the filters within a filter icon. With so many select-able options listed in filters, the best approach was to give it a full-screen real-estate for clarity and ease of use. We also opted to structure the initial landing page in an accordion format to show a user the top forms without making the mobile page incredibly long.